Our Story
At JIVI, we believe that great design fuels hardworking lives. We are passionate creators of sustainable, minimalist bags and briefcases designed for the modern workaholic — individuals who chase their goals with focus and drive. Every piece we craft combines sleek aesthetics with purposeful functionality, inspiring you to work harder, aim higher, and achieve more. Our commitment to sustainability ensures that our briefcases are a tribute to those who keep up with quiet strength and daily focus. At JIVI, your relentless journey is our inspiration.
From Two Hands To Nine Hearts
Starting with two in San Jose, California, today JIVI is proudly powered by a team of 9 diligent and dynamic individuals. We are dedicated workers who are committed to crafting each product with meticulous care.
Each bag is the result of a seamless collaboration between our in-house team in San Jose and skilled local artisans in our Vietnamese workshops. From thoughtful design to meticulous quality checks, every step is carried out with precision. These workshops are home to hardworking craftspeople whose experience and passion are stitched into every detail.
JIVI Moments
JIVI at Little Shops Village
Cityline Sunnyvale, California | September 2025
In September 2025, JIVI joined Little Shops Village by SJMade in Cityline Sunnyvale for our first US pop-up.
It was a weekend to remember, filled with meaningful connections and genuine excitement. From curious first-timers to loyal JIVI fans, every visitor shared stories, smiles, and appreciation for our craftsmanship. Each “this bag is amazing!” reminded us why we create, to inspire those who chase their goals with focus and determination.
This event was not only about showcasing our designs but about meeting real people who value quality, simplicity, and hard work. Your support made our first US pop-up truly special and inspiring for the journey ahead.
JIVI at Winter Wonder Market
South Hall, California | December 2025
In December 2025 JIVI came to life at the San Jose Winter Wonder Market. Two days of curiosity, laughter, and genuine conversations reminded us why we create. From first time visitors discovering our bags to familiar faces sharing their support, every encounter brought joy, inspiration, and connection.
Our bags are designed for real life, for busy mornings, focused workdays, and all the moments in between. Seeing your excitement, hearing your stories, and watching our designs in action made the experience unforgettable.
This was more than a pop-up. It was a celebration of community, passion, and craftsmanship. We left San Jose grateful, inspired, and already looking forward to our next pop-up.